Jay Chaney, Partner & Chief Strategy Officer
Jay has been Canada’s top planner on the Creative Report Card for the past two years in a row and was listed as one of 4 top Planners in the world in 2018, according to Adage. He is known for pushing the limits of advertising and redefining and championing the strategy and planning role in Canada. He has contributed to several internationally game changing and award-winning campaigns; including, KOHO’s Dream Thieves, SickKids VS, Honey Nut Cheerios ‘Bring Back the Bees’, and McDonald’s ‘Our Food Your Questions’, which set a global standard for transparency in advertising. Most recently, he was awarded at Cannes for his contribution to Kruger Products’ ‘Unapologetically Human’ campaign.
A known challenger, Chaney began his career in the pure play digital world and has successfully connected the online and offline ad worlds in his most recent years and brings a fresh perspective on what’s happening and, perhaps more importantly, why.
Jay was previously CCO at KOHO and CSO at Cossette. He has also held strategy roles at Lg2, Tribal DDB, Critical Mass, and Blast Radius. He is formerly Chair of the Strategy Program at Toronto’s Miami Ad School.