As the global brand agency approached its fifth year, Broken Heart Love Affair unveiled a new visual identity created in-house by the BHLA Design department. Inspired by Kintsugi, the Japanese art of embracing what’s been broken and remade, the refresh reflected the agency’s belief that nothing is ever truly broken.

The new identity evolved BHLA’s iconic black swan, a symbol of the impossible made possible, and introduced teal alongside the agency’s signature gold and black to represent renewal.